NYC PR & Influencer Event Photography
Pickle lovers, this one's for you.
To celebrate the return of its viral Picklewich, Jimmy John's took over LAVAN Midtown in New York City for PickleCon, an immersive PR and influencer event dedicated to all things pickle.
The Picklewich, which swaps traditional sandwich bread for two giant pickle halves, returned with an expanded lineup of six varieties, new Pickle Ranch, and the return of Pickle Jimmy Chips. Naturally, a comeback this big called for a party to match.
Guests were treated to an evening of pickle-themed everything: a visit from the Pickle Priest, custom photo booth experiences, pickle-inspired cocktails, a DJ, and even the opportunity to get real or temporary pickle tattoos. The night also featured a special moment with Demi Lovato, who partnered with Jimmy John's for the Picklewich campaign.
From the branded installations and interactive experiences to candid guest moments, PickleCon was packed with opportunities for creative event photography. My approach was to capture the atmosphere as it unfolded, balancing the playful details with the people and energy that brought the event to life.
Events like PickleCon are a perfect example of how brands are creating experiences that go far beyond traditional product launches. They're immersive, unexpected, and designed to get people talking. Documenting those experiences means capturing not just what happened, but what it actually felt like to be there.
Photography: Rachael Crowe
Brand: Jimmy John's
Event: PickleCon — Picklewich Launch
Venue: LAVAN Midtown, New York City
Services: PR Event Photography, Influencer Event Photography, Brand Activation Photography
Looking for a NYC event photographer for your next PR event, influencer activation, or brand launch? Get in touch to discuss your project.
