Boden x chippy’s fish and chips NYC PR Event
A little British holiday cheer in downtown Manhattan.
British fashion brand Boden teamed up with Chippy's Fish and Chips for an intimate holiday influencer event at Chippy's soon-to-open East Village location, bringing together festive fashion, good company, and a taste of the UK.
Guests were styled in pieces from Boden's holiday collection before settling in to mingle, explore more of the season's looks, and enjoy classic British fish and chips. The collaboration brought together two distinctly British favorites for a relaxed, fashion-focused afternoon in New York City.
My photography focused on capturing the intersection of fashion and experience, from the styled looks and collection details to candid conversations and the atmosphere of the event. The goal was to create imagery that highlighted Boden's holiday collection while documenting the personalities and interactions that made the gathering feel personal.
For this event, I photographed on digital, 35mm, and medium format film, combining the polished clarity of digital with the texture and character of analog photography.
With holiday campaigns and social content moving quickly, Boden opted for rush processing to make the images available almost immediately. The full digital gallery was delivered by 8 AM the following morning, while my partner film lab expedited processing and scanning to deliver the film photographs within 24 hours of the event.
Events like this are a great example of how brands can bring their collections to life outside of traditional campaigns. By creating an experience around the clothing, Boden gave guests an opportunity to connect with the brand in a more personal, memorable way.
Photography: Rachael Crowe
Brands: Boden x Chippy's Fish and Chips
Location: East Village, New York City
Services: Influencer Event Photography, Fashion Event Photography, PR & Brand Event Photography
Looking for a NYC event photographer for an upcoming influencer event, fashion launch, or brand activation? Get in touch to discuss your project.
Looking for a NYC event photographer for an upcoming influencer event, fashion launch, or brand activation?
Email hello@okcrowe.com