A new brand, a fresh perspective, and downtown New York energy.
I recently photographed the launch campaign for COUP'd, a non-alcoholic apéritif and mixer brand created by Cecelia Azar. With bold flavors and a playful approach to cocktail culture, COUP'd brings something fresh to the table.
The goal was to create imagery that felt natural, energetic, and creative. Rather than traditional studio product photography, we incorporated the drinks into real environments, creating a mix of lifestyle, product, and editorial images that reflected the brand's personality.
The resulting photographs became part of COUP'd's visual identity, with imagery featured throughout the brand's website and launch materials.
As a NYC commercial photographer, I love collaborating with emerging brands to create imagery that feels both intentional and spontaneous. From product details to lifestyle moments, commercial photography should communicate more than what a product looks like. It should give you a sense of the brand behind it.
Explore the brand at getcoupd.com.
Photography: Rachael Crowe
Brand: COUP'd by Cecelia Azar
Locations: East Village & Time Again, Canal Street, NYC
Services: Commercial Photography, Brand Launch Photography, Lifestyle & Product Photography
Looking for a NYC commercial photographer for an upcoming brand launch, campaign, or PR event? Get in touch to discuss your project.
